Background: During adolescence, substance use and digital media exposure usually peak and can become major health risks. Prevention activities are mainly implemented in the regular school setting, and youth outside this system are not…
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Alarming effects have been found from recent digital technologies on social connections and mental health. The Surgeon General issued a highly publicized advisory on loneliness and another on youth, both replete with evidence of…
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On April 1, the regular renewal process for Medicaid will return. But after about three years of not having to renew coverage, 64.3% of Americans are unaware that redeterminations will start up again, a…
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When it comes to healthcare marketing, Generation X once again gets the short end of the attention stick.
Overshadowed by boomers—a prime target for healthcare advertising dollars as they age and require more care—and Millennials—the holy grail audience for the emerging health-tech industry—Gen X’s unique healthcare needs and position often leave its members underserved and mostly ignored. This oversight is a massive missed opportunity for healthcare marketers. First off, Gen X is at the height of its spending potential. Its U.S. population of 65 million has saved a collective $13 trillion and owns 29% of the nation’s household wealth (versus just 6.4%…
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