In order to catch the attention of reporters, companies often look for creative news hooks to tie their announcements to. Two companies have decided to use Valentine’s Day to forward their message of sexually transmitted infection prevention. How romantic!
Digital health startup Caraway Health is teaming up with at-home testing company Ash Wellness to provide STI kits for those aged 18 to 27, the companies announced Tuesday. New York City-based Caraway provides mental, physical and reproductive health services for Gen-Z populations, with a particular focus on women and people assigned female at birth. It offers an app that enables users to access its…
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