The verdict is in.
Americans of all ages believe telehealth is helpful for multiple reasons, according to a new CVS Health and Harris Poll survey. A whopping 76% of adults agree that telehealth is more…
Tillmann Schwabe, General Manager of Everphone U.S.The Great Resignation changed how companies approach attracting and retaining talent. These days, it’s not enough to offer a competitive salary and traditional benefits like health insurance…
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Bradi Harrison, the mother of Jack Nathan, who is the Founder of Happy Jack’s World, an online community and apparel brand focusing on mental health, mainly targeting GenZ and younger Millennials joins eHealth and…
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When it comes to healthcare marketing, Generation X once again gets the short end of the attention stick.
Overshadowed by boomers—a prime target for healthcare advertising dollars as they age and require more care—and Millennials—the holy grail audience for the emerging health-tech industry—Gen X’s unique healthcare needs and position often leave its members underserved and mostly ignored. This oversight is a massive missed opportunity for healthcare marketers. First off, Gen X is at the height of its spending potential. Its U.S. population of 65 million has saved a collective $13 trillion and owns 29% of the nation’s household wealth (versus just 6.4%…
